Research Portfolio (U20: P1, M1) (U24: P1)
Learning Objective 1 U20 : Know how existing advertising campaigns embed advertisements across a range of media products Learning Objective 1 U24: Understanding the products that are produced within and across media industries P1:(U20) Big Mac bacon 2019 Aims and objectives The primary aim and objectives of this Big Mac bacon is to increase sales. McDonalds are a globally known business and so adding a new product is likely to make a large amount of people curious to try the product. The product was also added to increase the number of people buying from McDonalds. For example, those who did not like the Big Mac previously may be fans of bacon. Therefore, they will start to buy the product. The product was also added to rebrand an existing product in the market. The Big Mac is one of the most commonly bought products in the fast food market, rebranding it is likely to make even more people want to buy it due to the fact that there is a new product. Target Audienc...