Teo Ungar Unit 20 and 24

Learning outcome 1 (U20): Be able to plan a cross media advertising campaign to a client brief P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign M2 (U20): Justify the choice of planned components by targeted media sector D1 (U20): Discuss the legal and ethical constraints within the planned campaign P2 (U20) Proposal Objectives The objectives for this are so that the campaign is notified by the target advice that we have been provided with from the brief. The objective is also to be able to promote the product making sure that there is a following of it and that we want customers for the phizzwizzard product. We also want to introduce a new drink to the market, therefore selling a new product. By creating a campaign that reiterates this across different platforms, it will engage our target audience. We also want to encourage inter...

Learning Objective: Understand the behaviours, skills and attributes necessary within the advertising industry. P4:  Brand strategist - This was completed as a group with William Glazer and Saul Segalov A Brand strategist is likely to work under the Brand Manager or marketing team to ensure a brand message that is consistent. The Brand strategist always tries to find different ways of enhancing the branding of a product or service. They also analysis the current market data and trends to enable them to create an accurate marketing plan. Various skills are required to be able to complete this job role effectively such as, excellent communication skills (both written and verbal) and the ability to conduct data by researching current marketing trends. When looking at a brand strategist there are many different skills that are needed which are both personal and professional skills when completing and doing the job and role of the brand strategist. A brand strategi...