Planning the adverts U20: P2, P3, M2, D1
Learning outcome 1 (U20): Be able to plan a cross media advertising campaign to a client brief
P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief
P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign
M2 (U20): Justify the choice of planned components by targeted media sector
D1 (U20): Discuss the legal and ethical constraints within the planned campaign
P2 (U20)
Proposal
Platforms of campaign
We have made a colourful advert with an image of the PhizzWizard product. This is likely to make people who walk past crave the product. The billboard also includes the slogan "A drink to remember". This is likely to encourage someone to try the drink because of how special the experience sounds. The billboard is being put up in an urban area where there are lots of people who will be able to see the billboard. This is likely to attract customers. The billboard is going to target a retro audience in their 30s. Those who work in urban areas and are on their lunch breaks are likely to see the billboard. It could also target 13-18 year olds who see the billboard and live around the area it is put up.
When making the video advert our idea was to show the audience what kind of experience you are going to get when you drink PhizzWizard. We added visual effects that would make the audience feel excited and energetic as if they were in a 80s movie and wanting to dance. We made a video advert as we thought it would be humorous and would enable the audience to understand our product further. The video advert is going to target our primary audience (13 to 18 year olds) and our secondary audience (retro audience in their 30s).
We decided to make a magazine advert. This is because our primary target audience of 13-18 year olds and this is the age group that tend to read the most magazines. In this advert we included the PhizzWizard social media (Facebook and Instagram). This was a good idea as it is likely that while the target audience are reading the magazine they relaxing also close to their phones. This advert could also target those who enjoy reading magazines.
An extra platform idea we could use is a social media advert. It would be a good idea to use social media platform as most people these days use social media. However, our primary target audience (13 to 18 year olds) are the main users of social media and so they are our main target audience for this idea.
Forms
During the process of making our advert we needed various forms. One of the forms we used is the Location Release form. A location release form is a binding between the owners of the property (which is being used for filming) and the photographers. Both parties must sign the forms. By signing the release, the owner of the property loses the right to sue the film makers or photographers.
Another form that will be used is a Model Release form. A model release form is an agreement form in which the model signs to allow the pictures of himself are used within the company that has been taking pictures or filming him/her. The company will have permission from the model to use their photo or film in a specific media document.
A Location Recce is a form that will be used during the project. A location recce is a form that is filled with data about the location that is being accessed to see whether it is suitable to be used for filming. The form includes images of the location in personal and on google maps, location details, purpose of filming, permissions, health and safety issues and points of interest.
The final form that will be used during our project is a Risk Assessment. A Risk Assessment is used to identify various different hazards that could appear while filming. Within the Risk Assessment each hazard is rated low, medium and high. The purpose of this is to minimize the chance of any of these happening.
Resources
While filming our advert there are multiple resources we will be using. One of the resources we will be using are props. We will be using 80s clothing to be able to look appropriate with our 80s advert theme. This will allow our advert to look as professional as possible.
We will be using a camera when we film our advert. A camera will allow are film to be shot in high quality and so our advert will be clear and easily interpreted.
We will be using final cut as an editing tool. We will be editing our advert using final cut. This will allow us to use multiple different tools such as background music. If our advert is too long final cut can shorten the video so it is at least one minute ten seconds.
Our group will use photoshop to make the magazine page and also the billboard advert. Photoshop will enable us to make a design of the magazine while also adding writing. There are multiple different tools that we can use on Photoshop such as the magnet lasso. The magnetic lasso allows us to edit a picture to include only the part that will be relevant to our product.
Personnel
One of the roles that we will have is actors. We will need have multiple actors in order to film our advert. Actors are needed to play out specific roles within movies, televisions series or adverts. The actors must be able to stay in the character with whatever they have been given in order for our advert to look as good as possible.
We will need a cameraman in order to be able to record our advert. It is important that the cameraman does a good job and records each part of the video well capturing the whole scene. The cameraman should also include a variety of different shots such as long shots and close ups this will make the advert more appealing to viewers.
M2 (U20)
Bill board advert
One of the advertising campaigns we used was a bill board advert. We thought that it would be an effective way to advertise PhizzWizard as it would available for a lot of people to see. This advert will be located in different places such as urban areas and main roads. These are very popular areas and it is likely that there will be lots of people who have a look at it. This way we think we will be able to attract a majority of different age groups as families who are on car journeys will be able to see the adverts. If the advert is successful a good idea will be to make multiple adverts and also put up more in different areas. This will enable the product to be advertised nationally. Hopefully, this will increase sales.
Billboards are likely to attract the older demographic as laid out in the brief. This is because the older demographic are often going driving to places as they have more responsibility then those who are teenagers as they are still in school.
Billboards are an effective advertising method. This is because it is an old fashioned and traditional advertisement method. It is likely to attract those in the older generation to try the new drink.
Magazine advert
Another advertising campaign that we have chosen to do was a magazine advert. We have chosen to do this as people who read magazines in the modern day tend to be teenagers. This is our primary target audience (13-18 year olds). This advert could go into any magazine genre for example, fashion or sport. A magazine advert will be effective because it is likely to catch the eye of people who are reading the magazine, this is because the advert includes a wide majority of bright colours. If the drink gets more popular from magazines. We could start to promote it on similar platforms as well such as newspapers.
Video advert
One more advertising campaign that we have chosen to do it a Video advert. This is effective because it is the most original type of advert and video adverts also help you get a taste of the product as well. In the PhizWizard advert it makes you feel as if you are one of the characters and the viewer gets a first hand experience of how the drink is said to make you feel. The video advert is targeting the primary audience (teenagers who are 13-18). This is because the characters are teenagers who are friends who are all talking to each other on a bench, this is what normal teenagers tend to do these days. It is very relatable.
Social media advert
An extra platform we could have used is a social media platform. Carter Soft Drinks could post an advert on their social media accounts. This would have been an effective method as our primary target audience (teenagers aged 13 to 18) are the heaviest users of social media platforms such as Facebook, Instagram and Twitter. Another reason it would have been effective is because on social media posts are able to be shared, therefore, the product could reach to out people that would not have been able to see it originally as they didn't follow the Carter Soft Drinks account.
D1 (U20)
Legal Issues
Copyright
As we are working on behalf of Carter Soft Drink,we need to ensure that none of the advertising campaign content has been copyrighted from pre-exsiting campaigns. We need to ensure that the work we do is our own original idea and made sure that it is not copied from anybody else. If it is taken from somebody else the legal action can be taken against the campaign such as a fine of up to £150,000. To resolve this all the content used within the campaign will be created solely by us. The images, font, colours and text will be our own creations to avoid a copyright issue. If we want to use anything that has been copyrighted, then we must get permission from the owner. They may want a small free or a credit amongst the campaign.
Forms signed
One more legal issue that we could come across is not signing forms. We need to ensure that all different forms such as the model release form and location release form by law. If the model release form is not signed it means that we have not been given permission to use the actor in our advert and this can be seen as exposing the actor to something that they did not sign up for. The signature of the model on a release form is the actor giving permission to our campaign that we can use their image on our campaign. Using the image of a model without their permission can result in the in paying a fine. To resolve this issue we should look for other actors who would be willing to be in our advert.
If we do not sign the location release form it means we are unable to use the location and could also result in a fine. this will effect our production as it means we will not be able to film where we had originally planned to. To resolve this issue we should use another area that we will have permission to film a video in.
ASA
The Advertising Standards Authority (ASA) is a regulatory body thats job is to ensure that all adverts in the UK are acceptable to be released into the public. It is important that we follow all the rules that the ASA provide in order for our campaign to be legal. For example, our video has to contain appropriate language with no words that can be seen as foul. This is because it is not approbate for our primary target audience (13-18 year olds). If we were to release a campaign that did not follow the ASA regulations then our campaign would be unable to be advertised and would also be likely to pay a fine. To resolve this issue we must follow all the rules that the ASA has set out.
Ethical Issues
Discrimination
An ethical issue we could come across during our advertising campaigns is discrimination. Discrimination is the unjust treatment of a different category of people such as age, race or disability. We may be caused of this as during our video advert the three characters are all teenagers of different races and ethnicities. The video does not include any children or elderly people. This may make the older generation feel too old for the drink, however we don't want to exclude anyone. If we were to do another video we could include people of other age groups. However, the reason for doing this was so that we could attract our primary target audience teenagers of 13-18 years old. By including different races and ethnicities and by not writing that we will exclude anyone, it keeps the product inclusive to everyone.
Promoting an unhealthy product
One more ethical issue we could have is promoting an unhealthy product. The product we are selling could be seen as unhealthy as it is fizzy and contains sugar. People who are conscious of remaining healthy may speak badly of the product to friends or family. These people may misinterpret what is being said and can think that the drink is a lot worse than it actually is. this will have a negative effect on the drink and could lead to less sales. To avoid confusion in future adverts we can include all the ingredients used to show the public that the drink is not very unhealthy.
Mindful of have problems with health
The final ethical issue that we could come across is that the product is not for people with health problems. For example, people who have diabetes should not be drinking PhizWizard as the drink contains sugar. This is a negative effect as it excludes people from being able to enjoy the drink .In future PhizWizard can make a drink that is sugar and a drink that does not contain any sugar. This ill enable those who have diabetes to be able to also enjoy a PhizWizard drink.
P3 (U20)
Location reece
Storyboard
Shot by shot list
Gantt Chart
Treatment
Research into competitor adverts - magazine, billboard & video
P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief
P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign
M2 (U20): Justify the choice of planned components by targeted media sector
D1 (U20): Discuss the legal and ethical constraints within the planned campaign
P2 (U20)
Proposal
Objectives
The objectives for this are so that the campaign is notified by the target advice that we have been provided with from the brief. The objective is also to be able to promote the product making sure that there is a following of it and that we want customers for the phizzwizzard product. We also want to introduce a new drink to the market, therefore selling a new product. By creating a campaign that reiterates this across different platforms, it will engage our target audience. We also want to encourage interaction using the hashtag. We are also trying to promote the new product to ensure that our campaign is successful and profitable.
Concept
The overall concept for the entire campaign, which consists of a video advert, billboard and magazine advert is to make sure that people remember the drink.
The concept of the advert is for when people drink the phizzwizzard drink something from the 80s shows up and the consumer will be very confused making it ‘A drink to remember’. This will be though the whole campaigned as it supposed to have a strange back to the future the vibe that you go back the moment you drink it and you will never forget about this drink.
The Billboard concept will be using a lot of the 80s of themes to it. As it will be on ice cubes with a very hydrating look to it with the slogan on the top in bold to make sure that the audience can see it. It will also have a tint to it making it look old as this concept is all about going back to the 80s.
The magazine will be a cut out making fun of how magazine in the 80s had cutouts that they could send to the company to get stuff when they put money in an envelope. It has the drink being poured out right in the middle of the page and will have the slogan at the top again making sure it all relates and that the audience knows about the drink and will be reminded of it.
Content -
In our advert we will want to have the ongoing throwback theme of throwing back to the 80s to really appeal to that target audience that we are trying to hit. Throughout our different advertisements including the poster , billboards and the video adverts. We will keep our slogan consistent throughout each piece of advertisement and we will advertise the slogan “A drink to remember” over all 3 of these platforms. We will also keep the color scheme the same throughout our advertisement making sure that we use couleurs like pink red and purple to keep in line with the strawberry flavor of the drink. In our video advert it will showcase 3 teenagers sitting down enjoying themselves and then they will take a sip of their drink and then the setting will completely change and will go back to what will look like a scene from the 80s with everyone enjoying themselves.
We have made a colourful advert with an image of the PhizzWizard product. This is likely to make people who walk past crave the product. The billboard also includes the slogan "A drink to remember". This is likely to encourage someone to try the drink because of how special the experience sounds. The billboard is being put up in an urban area where there are lots of people who will be able to see the billboard. This is likely to attract customers. The billboard is going to target a retro audience in their 30s. Those who work in urban areas and are on their lunch breaks are likely to see the billboard. It could also target 13-18 year olds who see the billboard and live around the area it is put up.
When making the video advert our idea was to show the audience what kind of experience you are going to get when you drink PhizzWizard. We added visual effects that would make the audience feel excited and energetic as if they were in a 80s movie and wanting to dance. We made a video advert as we thought it would be humorous and would enable the audience to understand our product further. The video advert is going to target our primary audience (13 to 18 year olds) and our secondary audience (retro audience in their 30s).
We decided to make a magazine advert. This is because our primary target audience of 13-18 year olds and this is the age group that tend to read the most magazines. In this advert we included the PhizzWizard social media (Facebook and Instagram). This was a good idea as it is likely that while the target audience are reading the magazine they relaxing also close to their phones. This advert could also target those who enjoy reading magazines.
An extra platform idea we could use is a social media advert. It would be a good idea to use social media platform as most people these days use social media. However, our primary target audience (13 to 18 year olds) are the main users of social media and so they are our main target audience for this idea.
Forms
During the process of making our advert we needed various forms. One of the forms we used is the Location Release form. A location release form is a binding between the owners of the property (which is being used for filming) and the photographers. Both parties must sign the forms. By signing the release, the owner of the property loses the right to sue the film makers or photographers.
Another form that will be used is a Model Release form. A model release form is an agreement form in which the model signs to allow the pictures of himself are used within the company that has been taking pictures or filming him/her. The company will have permission from the model to use their photo or film in a specific media document.
A Location Recce is a form that will be used during the project. A location recce is a form that is filled with data about the location that is being accessed to see whether it is suitable to be used for filming. The form includes images of the location in personal and on google maps, location details, purpose of filming, permissions, health and safety issues and points of interest.
The final form that will be used during our project is a Risk Assessment. A Risk Assessment is used to identify various different hazards that could appear while filming. Within the Risk Assessment each hazard is rated low, medium and high. The purpose of this is to minimize the chance of any of these happening.
Resources
While filming our advert there are multiple resources we will be using. One of the resources we will be using are props. We will be using 80s clothing to be able to look appropriate with our 80s advert theme. This will allow our advert to look as professional as possible.
We will be using a camera when we film our advert. A camera will allow are film to be shot in high quality and so our advert will be clear and easily interpreted.
We will be using final cut as an editing tool. We will be editing our advert using final cut. This will allow us to use multiple different tools such as background music. If our advert is too long final cut can shorten the video so it is at least one minute ten seconds.
Our group will use photoshop to make the magazine page and also the billboard advert. Photoshop will enable us to make a design of the magazine while also adding writing. There are multiple different tools that we can use on Photoshop such as the magnet lasso. The magnetic lasso allows us to edit a picture to include only the part that will be relevant to our product.
Personnel
One of the roles that we will have is actors. We will need have multiple actors in order to film our advert. Actors are needed to play out specific roles within movies, televisions series or adverts. The actors must be able to stay in the character with whatever they have been given in order for our advert to look as good as possible.
We will need a cameraman in order to be able to record our advert. It is important that the cameraman does a good job and records each part of the video well capturing the whole scene. The cameraman should also include a variety of different shots such as long shots and close ups this will make the advert more appealing to viewers.
Target audience
Our primary target audience will be to hit the retro market and aim it at audience of around 30. A and are secondary target audience will be people and children who are ages 13 -18 as at this age fizzy drinks are very common. One way we are trying to connect with the retro audience if by creating the slogan “A drink to remember” this will allow this audience to associate this drink with there childhood. By creating a video advert and social media advert, we will influence the younger target audience of 13-18 year olds as they will access the campaign through social media platforms. Using the 'Star Wars' music and theme will also engage both audiences and is a clever marketing plan for our campaign.
M2 (U20)
Bill board advert
One of the advertising campaigns we used was a bill board advert. We thought that it would be an effective way to advertise PhizzWizard as it would available for a lot of people to see. This advert will be located in different places such as urban areas and main roads. These are very popular areas and it is likely that there will be lots of people who have a look at it. This way we think we will be able to attract a majority of different age groups as families who are on car journeys will be able to see the adverts. If the advert is successful a good idea will be to make multiple adverts and also put up more in different areas. This will enable the product to be advertised nationally. Hopefully, this will increase sales.
Billboards are likely to attract the older demographic as laid out in the brief. This is because the older demographic are often going driving to places as they have more responsibility then those who are teenagers as they are still in school.
Billboards are an effective advertising method. This is because it is an old fashioned and traditional advertisement method. It is likely to attract those in the older generation to try the new drink.
Magazine advert
Another advertising campaign that we have chosen to do was a magazine advert. We have chosen to do this as people who read magazines in the modern day tend to be teenagers. This is our primary target audience (13-18 year olds). This advert could go into any magazine genre for example, fashion or sport. A magazine advert will be effective because it is likely to catch the eye of people who are reading the magazine, this is because the advert includes a wide majority of bright colours. If the drink gets more popular from magazines. We could start to promote it on similar platforms as well such as newspapers.
Video advert
One more advertising campaign that we have chosen to do it a Video advert. This is effective because it is the most original type of advert and video adverts also help you get a taste of the product as well. In the PhizWizard advert it makes you feel as if you are one of the characters and the viewer gets a first hand experience of how the drink is said to make you feel. The video advert is targeting the primary audience (teenagers who are 13-18). This is because the characters are teenagers who are friends who are all talking to each other on a bench, this is what normal teenagers tend to do these days. It is very relatable.
Social media advert
An extra platform we could have used is a social media platform. Carter Soft Drinks could post an advert on their social media accounts. This would have been an effective method as our primary target audience (teenagers aged 13 to 18) are the heaviest users of social media platforms such as Facebook, Instagram and Twitter. Another reason it would have been effective is because on social media posts are able to be shared, therefore, the product could reach to out people that would not have been able to see it originally as they didn't follow the Carter Soft Drinks account.
D1 (U20)
Legal Issues
Copyright
As we are working on behalf of Carter Soft Drink,we need to ensure that none of the advertising campaign content has been copyrighted from pre-exsiting campaigns. We need to ensure that the work we do is our own original idea and made sure that it is not copied from anybody else. If it is taken from somebody else the legal action can be taken against the campaign such as a fine of up to £150,000. To resolve this all the content used within the campaign will be created solely by us. The images, font, colours and text will be our own creations to avoid a copyright issue. If we want to use anything that has been copyrighted, then we must get permission from the owner. They may want a small free or a credit amongst the campaign.
Forms signed
One more legal issue that we could come across is not signing forms. We need to ensure that all different forms such as the model release form and location release form by law. If the model release form is not signed it means that we have not been given permission to use the actor in our advert and this can be seen as exposing the actor to something that they did not sign up for. The signature of the model on a release form is the actor giving permission to our campaign that we can use their image on our campaign. Using the image of a model without their permission can result in the in paying a fine. To resolve this issue we should look for other actors who would be willing to be in our advert.
If we do not sign the location release form it means we are unable to use the location and could also result in a fine. this will effect our production as it means we will not be able to film where we had originally planned to. To resolve this issue we should use another area that we will have permission to film a video in.
ASA
The Advertising Standards Authority (ASA) is a regulatory body thats job is to ensure that all adverts in the UK are acceptable to be released into the public. It is important that we follow all the rules that the ASA provide in order for our campaign to be legal. For example, our video has to contain appropriate language with no words that can be seen as foul. This is because it is not approbate for our primary target audience (13-18 year olds). If we were to release a campaign that did not follow the ASA regulations then our campaign would be unable to be advertised and would also be likely to pay a fine. To resolve this issue we must follow all the rules that the ASA has set out.
Ethical Issues
Discrimination
An ethical issue we could come across during our advertising campaigns is discrimination. Discrimination is the unjust treatment of a different category of people such as age, race or disability. We may be caused of this as during our video advert the three characters are all teenagers of different races and ethnicities. The video does not include any children or elderly people. This may make the older generation feel too old for the drink, however we don't want to exclude anyone. If we were to do another video we could include people of other age groups. However, the reason for doing this was so that we could attract our primary target audience teenagers of 13-18 years old. By including different races and ethnicities and by not writing that we will exclude anyone, it keeps the product inclusive to everyone.
Promoting an unhealthy product
One more ethical issue we could have is promoting an unhealthy product. The product we are selling could be seen as unhealthy as it is fizzy and contains sugar. People who are conscious of remaining healthy may speak badly of the product to friends or family. These people may misinterpret what is being said and can think that the drink is a lot worse than it actually is. this will have a negative effect on the drink and could lead to less sales. To avoid confusion in future adverts we can include all the ingredients used to show the public that the drink is not very unhealthy.
Mindful of have problems with health
The final ethical issue that we could come across is that the product is not for people with health problems. For example, people who have diabetes should not be drinking PhizWizard as the drink contains sugar. This is a negative effect as it excludes people from being able to enjoy the drink .In future PhizWizard can make a drink that is sugar and a drink that does not contain any sugar. This ill enable those who have diabetes to be able to also enjoy a PhizWizard drink.
P3 (U20)
Location reece
LOCATION RECCE
Prepared by
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Teo Ungar
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Date
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02/03/17
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Location Details
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Victoria Park, New Barnet
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Scene/Purpose of filming
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A bench in the park will be used mainly. We are going to be filming an advert for the soft drink Phizzwizzard.
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Site Contact Name
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Kaitlin Stevenson
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Contact telephone
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07944450308
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Permissions
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Permission has been granted
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Points of Interest
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Benches and main footpaths
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Safety Issues
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Possible weather issues such as rain.
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Risk Assessment
Storyboard
Shot by shot list
Visualisation diagrams
Gantt Chart
Treatment
Poster
As you can see in our posters, we can see our slogan written at the top of the page in big and bald letters meaning that It will stand out. It will represent our drink well, having a picture of the drink to show our drink off to the public. It will also represent our drink very well as our slogan will be used throughout our advertisement.
Billboard
We will put t billboards on roads and on the sides The use of billboards is quite an old-fashioned item and it will allow our secondary target audience to again feel nostalgic and will make them bring the drink back to their childhood. The couleurs we used in this advert are those that the flavor strawberry and allows the audience too see what flavor drink we are advertising the use of red oink and purple will help them connect the colors to the flavor of the drink.
Video idea –
Idea = Our video will consist of a group of teenagers sitting in the park on a summer’s day having fun. One of the boys will than see their drink in the all famous packaging and open the can to a strong sound effect where he will take a sip. The camera will than bur and fade re opening to the same children in the park dressed in 80s clothing and with the background music of the 80s playing and the teenagers enjoying themselves.
Characters – we used 3 older teenagers to allow it to connect with the older teenage audience meaning that will feel that this drink would be socilable acceptable to drink and considered “cool” among their peers and friends. We made sure that we used 3 different looking teenagers with boy 3 (William) having older looking hair style to again tie back in the retro theme. We made sure that sure that we a mixed-race boy in boy (Saul) to allow us to connect with the many different ethnicities there by increasing our audience reach.
Locations - we used a park bench as here we thought it will allow us to connect with the teenagers as this age they are often out and not socialising at home, we chose to have a plain background and not many props to really make the billboard stand out when the camera panned around to it, meaning that people would be more likely to remember the brand and remember that it is a fizzy drinks advert.
Costumes = The costume we used at the beginning of out video advert were meant to resemble a normal teenagers dress in the present day, this is evident in a one of the boys wearing a hoodie and another one of the boys wearing Nike tracksuit r bottoms. However, we change our clothes half way through when boy 3 takes a sip of the drink, we change into colorful shirts that is meant to resemble the 80s there by adding the nostalgia factor again.
Lighting = we made sure the lighting was suitable for us and made sure that it was adequate for the viewer to be able to see so that they didn’t miss anything . we made sure we lowered the lighting when it came to the spaceship flying over , this allowed us to add tension and added emphasis on the our product the fizzy drink.
Research into competitor adverts - magazine, billboard & video
We research into lots of different competitors mainly coke due to how they have been around since the 80s and we find those old adverts rather similar to what we want to do. Coke had lots of different campaigns during the 80s but we are just looking at how they represented their product. Coke is a potential competitor because they have been around since the 70s/ 80s making them a very big competitor with all fizzy drinks.
In the advert, you can see the simple but very attractive way they would promote their product make sure that the customers know that when you drink it you will feel refreshed. This is from the ice around it and how cold it looks so they are trying to push the factor of a refreshing drink to have on a hot summer day. It also focuses on the aspect of the customers as well as saying Red, White and you making their advert feel more personal for the customers.
Another competitor would be Fanta that used video games to attract their primary audience in there 'fruit slam 2' campaign. Fanta is one of the potential competitors because they have been around for a while with their primary audience being teenagers. Fanta is also similar in how they are a sweet fizzy fruit drink making them more of a competitor for our product as well. Their colours scheme is very bright which our campaign would be similar to this as well because we would be using bright colours in our adverts. This would make Fanta an important competitor that we need to keep an eye on due to our similarities through different campaigns and the product itself.
Research into advert conventions - magazine, billboard & video
Conventions of the drink industry would be things that always happen, for example the drink should taste good, everyone will enjoy themselves whilst drinking the fizzy drink. They need to get some sort of buzz and enjoyment out of drinking the drink. Also, the group of people will need to be similar age unless they are a family.
Billboards
As we can see from this Billboard it is an advert for a fizzy drink of “coke” here on this billboard we see that coke is showcasing its slogan, its product, its logo, and its colour scheme is very prominent here. These are just some very important conventions that we would want to implement when it comes creating our own billboard.
Here we see that the brand name “ Coca-Cola “ in its traditional font and being the biggest font on the advert this may be because they would want to reinforce the brand the potential customer and get them to remember it.
Another thing we see here is red being the most common colour this could be because they want the audience to associate the colours with the product
As well as this another aspect of the billboard shows the product its self this may be because they will want the product to be instantly reconcilable whenever a customer enters a shop.
Video Adverts
https://www.youtube.com/watch?v=qdPXQLrueRg
Here in this video advert for coke, we see a small story being told, this is because the business will try to get people to follow along with the advert. In this story it shows an older and younger brother, this could be because it will allow the audience to relate to the advert. Another aspect of the video with was interesting was the repetitive use of showcasing the product throughout the advert to make sure that that the viewer remembers it.
We also see the use of music editing in, this may add to the mood of the advert whether that’s happy sad or humorous it will depend on the advert. Here we see happy music added in the make audience feel happy and associate that feeling with coke.
They also use Voice over throughout the video to help to tell the story of the two brothers as this will allow the audience to connect more with them.
As well as the above we also see the repetitive use of showing the brand name throughout the advert as well to reinforce to the audience the brad and allow them to recognise it very easily.
Magazine Adverts
Here see a coke advert in a magazine advertising none other than the product of coke. We see that covering most of the page is a picture of the product its self as this would make the audience see it and then want to go and have a coke. Another convention we look at is that it has the slogan with the name of the product in the biggest font in a long way and reinforces the brand to the audience. The colour red is not used in this advert, unlike a typical Coke campaign, but as the company is already established audiences will identify with the brand. The font and text are clear and large for the slogan/company name, which is convenient as they are the two most important pieces of text
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