Create the adverts (U20: P4, M3)
Learning Outcome 3: Be able to produce the planned media components
Below, are the images of all three final advertisement products. All pre-production documents and research have been used to help make this campaign. In post-production we had to use many editing software to apply the codes and conventions needed to attract our target audience and by doing so have been able to produce three separate platforms in order to make a successful campaign. Research has shown that in order to attract different audiences, it is logical to produce differing platforms which is what we have achieved.
Magazine advert
Billboard advert
Video Advert
The codes and conventions that we considered when making the materials was making sure that we hit all the client requirements from the brief this was because we had to make sure that it hit that retro genre, hitting both primary and secondary audience, only to be sold in a can as well as making sure that we push the strawberry laces flavor of the drink. All of these were shown through the imagery from the print adverts and all designs as well as through the video advert. The way he made sure that the product was only shown in the can through all the adverts as well as making sure that all the ads have some sort of 80s feel to it giving the retro feel for the target audience and the brief.
Below, are the images of all three final advertisement products. All pre-production documents and research have been used to help make this campaign. In post-production we had to use many editing software to apply the codes and conventions needed to attract our target audience and by doing so have been able to produce three separate platforms in order to make a successful campaign. Research has shown that in order to attract different audiences, it is logical to produce differing platforms which is what we have achieved.
Magazine advert
Billboard advert
Video Advert
The codes and conventions that we considered when making the materials was making sure that we hit all the client requirements from the brief this was because we had to make sure that it hit that retro genre, hitting both primary and secondary audience, only to be sold in a can as well as making sure that we push the strawberry laces flavor of the drink. All of these were shown through the imagery from the print adverts and all designs as well as through the video advert. The way he made sure that the product was only shown in the can through all the adverts as well as making sure that all the ads have some sort of 80s feel to it giving the retro feel for the target audience and the brief.
Audience feedback on campaign
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