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Evaluate the adverts

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Learning Outcome 3 (U20): Be able to produce the planned media components Merit - Codes & Conventions, Planning & Research in Real Media Products Billboard The colour scheme for the PhizWizard billboard was pink, blue and purple. These colours put together are likely to catch the eye of people who are walking past. This is because urban areas these days tend to be grey and dull, the billboard will be seen due to the colours standing out in its surroundings. This links to the codes and conventions of soft drinks advertisements. This is because the advertisement campaign for soft drinks tend to have a majority of different colours, these colours also tend to be vibrant. We have chosen vibrant colours because we want our PhizWizard drink to excite our customers before they have drunk it. The flavour of our drink is strawberry. The colours that we have chosen a similar colours to the flavour and so they represent the flavour of the drink. The font that w...
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Create the adverts (U20: P4, M3)

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Learning Outcome 3: Be able to produce the planned media components Below, are the images of all three final advertisement products. All pre-production documents and research have been used to help make this campaign. In post-production we had to use many editing software to apply the codes and conventions needed to attract our target audience and by doing so have been able to produce three separate platforms in order to make a successful campaign. Research has shown that in order to attract different audiences, it is logical to produce differing platforms which is what we have achieved. Magazine advert  Billboard advert Video Advert The codes and conventions that we considered when making the materials was making sure that we hit all the client requirements from the brief this was because we had to make sure that it hit that retro genre, hitting both primary and secondary audience, only to be sold in a can as well as making su...
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Planning the adverts U20: P2, P3, M2, D1

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Learning outcome 1 (U20): Be able to plan a cross media advertising campaign to a client brief P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign M2 (U20): Justify the choice of planned components by targeted media sector D1 (U20): Discuss the legal and ethical constraints within the planned campaign P2 (U20) Proposal Objectives The objectives for this are so that the campaign is notified by the target advice that we have been provided with from the brief. The objective is also to be able to promote the product making sure that there is a following of it and that we want customers for the phizzwizzard product. We also want to introduce a new drink to the market, therefore selling a new product. By creating a campaign that reiterates this across different platforms, it will engage our target audience. We also want to encourage inter...
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